The marketing concept is the strategy that firms implement to satisfy customers' needs, increase sales, maximize profit and beat the competition. ... Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers. The marketing concept is the philosophy that firms should analyze the...

The Marketing Mix - (The 4 P's of Marketing)The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".  Marketing decisions generally fall into...

Paperwork When Buying a HomeBuying a home can be the most important investment for anyone. There are number of factors to consider while investing in residential property both as the first time buyer as well as the experienced.The article highlights the importance of legwork involved in any home loan deal, a popular source to finance home sweet home.The Importance...