Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.                                        ...

Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization’s products unless it undertakes a large scale selling and promotion effort. The concept is typically practiced with unsought goods, those that buyers do not normally think of buying such as encyclopedias or insurance. These industries must excel...

The marketing concept is the strategy that firms implement to satisfy customers' needs, increase sales, maximize profit and beat the competition. ... Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers. The marketing concept is the philosophy that firms should analyze the...

The Marketing Mix - (The 4 P's of Marketing)The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".  Marketing decisions generally fall into...