Your Inspirational World Die/s Every Minute You Dont Read This Article: products
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Showing posts with label products. Show all posts
Showing posts with label products. Show all posts

Saturday, March 14, 2020

ನಮ್ಮ ಬೆಂಗಳೂರು - Bengaluru or Bangalore - Things you need to know about!

Saturday, March 14, 2020 0
ನಮ್ಮ ಬೆಂಗಳೂರು - Bengaluru or Bangalore - Things you need to know about!

Namma Bengaluru means our Bengaluru in Kannada. This phrase is used to bring about a sense of unity among the residents of Bengaluru to and to instill in them the thoughts that Bengaluru is their city and they are the ones who have to support it and work together to improve the city.

ನಮ್ಮ ಬೆಂಗಳೂರು - Bengaluru or Bangalore - Things you need to know about!

Bengaluru (also called Bangalore) is the capital of India's southern Karnataka state. The center of India's high-tech industry, the city is also known for its parks and nightlife. By Cubbon Park, Vidhana Soudha is a Neo-Dravidian legislative building. Former royal residences include 19th-century Bangalore Palace, modeled after England’s Windsor Castle, and Tipu Sultan’s Summer Palace, an 18th-century teak structure.

Population: 84.3 lakhs (2011)

State‎: ‎Karnataka

Official language‎: ‎Kannada

Area code(s)‎: ‎+91-(0)80

Founded by‎: ‎Kempe Gowda

Why is Bangalore so cool?

The main reason for Bangalore to be chill this year because it rained for nearly 2 months. whenever a place gets rains for 2 months that place will be cold during winter and hot in summer. In summer temperature in Bangalore can to go to 37℃. Annual rainfall is 850 millemeters.

Which is the hottest month in Bangalore?

The warmest month in Bengaluru is April, with an average high-temperature of 35.8°C (96.4°F) and an average low-temperature of 21.8°C (71.2°F).

Which is the coldest month in Bangalore?

The coldest month is January and the average temperature is around 15.1° Celsius.

Which is the best time to visit Bangalore?

The best time to visit Bangalore is during the winter season, i.e. October to February, when the weather is cool and pleasant. Located in the southern part of India, Bangalore experiences a moderate climate with bearable summers and winters.

Does it rain in August in Bangalore?

Bangalore Weather in August

On average August is the 3rd wettest month of the year in Bangalore with around 4.8 inches of rain making it a wet time to visit. This rainfall is typically spread over 9 days, although this may vary considerably.

What are the seasons in Bangalore?

Bangalore Weather

  •     Summers. As per Bangalore weather, the summer season lasts from April to June. The maximum temperature during the day rarely exceeds 33 deg C, making the summers quite mild.

  •     Winters. Winter season in Bangalore stretches on from December to February. ...

  •     Monsoon. The monsoon season in Bangalore is from June to August.

Which area is best to stay in Bangalore?

Here's our pick of the top 8 best places to stay in Bangalore for tourists.

  •     Koramangala. Located in south-east Bangalore, Koramangala is a quite a popular haunt among college students and young working professionals. ...

  •     Indiranagar. ...

  •     M.G. ...

  •     Ulsoor. ...

  •     Malleswaram. ...

  •     HSR Layout. ...

  •     Kammanahalli. ...

  •     Rajajinagar.

Which is the cheapest area in Bangalore?

Now! The Cheapest Place to Live in Bangalore

  •     Malleswaram. One of the oldest residential areas of Bangalore known for its social and cultural heritage. ...

  •     Kammanahalli. ...

  •     Basavanagudi. ...

  •     Marathahalli. ...

  •     Bellandur. ...

  •     Yelahanka. ...

  •     Hebbal. ...

  •     KR Puram.

Which is the richest area in Bangalore?

  •     Rajajinagar. Based on the listings with 99acres.com, Rajajinagar emerges as the most posh area in Bangalore with residential capital values averaging around Rs 12,370 per sq ft. ...

  •     Malleshwaram. ...

  •     Richmond Town. ...

  •     Benson Town. ...

  •     Ulsoor. ...

  •     Basavanagudi. ...

  •     Koramangala. ...

  •     Indira Nagar.

Which area is heart of Bangalore?

Bangalore lies in the southeast of the South Indian state of Karnataka. It is in the heart of the Mysore Plateau (a region of the larger Precambrian Deccan Plateau) at an average elevation of 900 m (2,953 ft). It is located at12.97°N 77.56°E and covers an area of 741 km2 (286 sq mi).

What is Bangalore famous for?

Bangalore is famous being the Silicon Valley of India, Karnataka's capital city is a well known IT hub and some of the world's major It corporations operate out of the city. Apart from MNCs, Bangalore is also home to many startups and Indian tech companies.

What should I buy from Bangalore?

Listed here are some things to buy in Bangalore.

8 Best Things to Buy In Bangalore

  •     Sandalwood Products. ...

  •     Mysore Silk Sari. ...

  •     Channapatna Wooden Toys. ...

  •     Coorg Coffee Powder. ...

  •     Mysore Pak. ...

  •     Dharwad Peda. ...

  •     Masala Cashew Nuts. ...

  •     Rosewood Inlay Work Paintings.

What is famous places in Bangalore to shop?

Here is a list of some top places in Bangalore to snap up souvenirs that are worth every penny.

  •     Varnam Store. Tourists usually tend to buy a souvenir that reflects the culture and traditions of the place they are in. ...

  •     Tarang. ...

  •     Jute Cottage. ...

  •     Prachin. ...

  •     Balaji's Antiques & Collectibles. ...

  •     Raga Arts. ...

  •     Cauvery Handicrafts Emporium.

Which is the largest lake in Bangalore?

Ulsoor

Ulsoor Lake is one of the biggest lake of Bangalore, situated on the eastern part of the city. It is also known as Halasuru Lake. It is spread of 123 acres and has a number of islands, with a 3 km shoreline. It is situated in the locality name Halasuru, near M G Road.

Is Bangalore good place to live?

Bengaluru or Bangalore city is known for its charm, luxurious modern lifestyle and the best comforts of living. People are on the lookout for luxury and comfort in every aspect of life. The Posh luxurious living is a status factor for many and they are ready to spend even if they are available in high prices.

Is Bangalore better than Delhi?

Although, from the past two years the summer temperatures have increased, but it is nothing compared to Delhi. The night life in Bangalore is any day better. Bangalore is much safer for women compared to Delhi. ... Delhi is the base for the Indian Government.

Is it safe to walk in Bangalore?

Pedestrian and Food Safety

Overall, Bangalore is a safe travel destination. However, the streets are overcrowded with vehicles and locals. ... Many of the local drivers do not stop for pedestrians unless they cannot avoid hitting them.




TOP KEYWORDS - Keyword research is a practice search engine optimization professionals - PART IV

Saturday, March 14, 2020 0
TOP KEYWORDS - Keyword research is a practice search engine optimization professionals - PART IV

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." If you boil everything on your page — all the images, video, copy, etc.

 76-100

 76    -    google scholar

Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across an array of publishing formats and disciplines.

77    -    f

78    -    globo

Rede Globo, or simply Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo, being by far the largest of its holdings.

Só na globo.com você encontra tudo sobre o conteúdo e marcas do Grupo Globo. O melhor acervo de vídeos online sobre entretenimento, esportes e ...

79    -    home depot

The Home Depot, Inc. is the largest home improvement retailer in the United States, supplying tools, construction products, and services. The company is headquartered at the Atlanta Store Support Center at 2455 Paces Ferry Road NW; Atlanta, GA, 30339 in unincorporated Cobb County, Georgia.

Shop online for all your home improvement needs: appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, power tools, bbq grills, carpeting, ...

80    -    skyscanner

Skyscanner is an online travel company based in Edinburgh, Scotland and owned by Trip.com Group, the largest online travel agency in China. The site is available in over 30 languages and is used by 100 million people per month.

Book cheap flight tickets Map tool/search everywhere for the cheapest flight offers. Compare air tickets from 1200 travel sites. 100M users, 90M app ...

81    -    google map

Navigate your world faster and easier with Google Maps. Over 220 countries and territories mapped, with hundreds of millions of businesses and places on the ...

82    -    cnn

Find the latest breaking news and information on the top stories, weather, business, entertainment, politics, and more. For in-depth coverage, CNN provides ...

83    -    çeviri

Google'ın ücretsiz hizmetiyle kelimeleri, kelime öbeklerini ve web sayfalarını İngilizce ile 100'den fazla dil arasında anında çevirin.

84    -    discord

Discord is a proprietary freeware VoIP application and digital distribution platform designed for video gaming communities, that specializes in text, image, video and audio communication between users in a chat channel. Discord runs on Windows, macOS, Android, iOS, Linux, and in web browsers.

85    -    youtube mp3

86    -    steam

Steam is a video game digital distribution service by Valve. It was launched as a standalone software client in September 2003 as a way for Valve to provide automatic updates for their games, and expanded to include games from third-party publishers.

87    -    ebay kleinanzeigen

Kostenlose Anzeigen aufgeben mit eBay Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem ...

88    -    irctc

Indian Railway Catering and Tourism Corporation is a subsidiary of the Indian Railways that handles the catering, tourism and online ticketing operations of the latter, with around 5,50,000 to 6,00,000 bookings everyday. It is the world's busiest and highest of 15 to 16 Lakhs tickets every day.

89    -    ryanair

Ryanair DAC is an Irish budget airline founded in 1984, headquartered in Swords, Dublin, with its primary operational bases at Dublin and London Stansted airports. It forms the largest part of the Ryanair Holdings family of airlines, and has Ryanair UK, Ryanair Sun, Malta Air and Lauda as sister airlines.

Book Cheap Flights direct at the official Ryanair website for Europe's lowest fares. Fully allocated seating and much more now available online.

90    -    cricbuzz

CricBuzz is an Indian cricket news website owned by Times Internet. It features news, articles and live coverage of cricket matches including videos, scorecards, text commentary, player stats and team rankings. Their website also offers a mobile app.

Get Live Cricket Score, Scorecard, Schedules of International and Domestic cricket matches along with Latest News, Videos and ICC Cricket Rankings of ...

91    -    libero mail

Inserisci la tua user e password ed entra in Libero Mail. Sei invece un nuovo utente? Crea un nuovo account o richiedi l'aiuto di Libero.

92    -    onet

The Occupational Information Network is a free online database that contains hundreds of occupational definitions to help students, job seekers, businesses and workforce development professionals to understand today's world of work in the United States.

Onet: codzienne źródło informacji milionów Polaków - wiadomości z kraju i ze świata 24/7, pogoda, sport, biznes, moto, rozrywka. Bądź na bieżąco z Onet!

93    -    wp

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.

Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie.

94    -    google classroom

Google Classroom is a free web service, developed by Google for schools, that aims to simplify creating, distributing, and grading assignments in a paperless way. The primary purpose of Google Classroom is to streamline the process of sharing files between teachers and students.

Classroom is a free service for schools, non-profit organsations and anyone with a personal Google account. Classroom makes it easy for learners and ...

95    -    meteo

METEO FRANCE - Retrouvez les prévisions météo officielles et gratuites de Météo-France à 15 jours pour toutes les villes de France, pour l'outremer, le monde, ...

96    -    fox news

Breaking News, Latest News and Current News from FOXNews.com. Breaking news and video. Latest Current News: U.S., World, Entertainment, Health, ...

97    -    translator

Translation history will soon only be available when you are signed in and ... so make sure to save translations you want to remember for ease of access later.

98    -    groupon

99    -    trump

Donald John Trump is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Trump was born and raised in Queens, a borough of New York City, and received a bachelor's degree in economics from the Wharton School.

100    -    badoo

Badoo is a dating-focused social network founded by Russian entrepreneur Andrey Andreev in 2006. It is headquartered in Limassol, Cyprus, with offices in Malta, Russia, the United Kingdom and the United States.

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TOP KEYWORDS - Keyword research is a practice search engine optimization professionals - PART III

Saturday, March 14, 2020 0
TOP KEYWORDS - Keyword research is a practice search engine optimization professionals - PART III

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.
  51-75

 51    -    google docs

Create, edit and collaborate with others on documents from your Android phone or tablet with the Google Docs app. ... Unfortunately, the app can only open and functionally edit documents that are less than. ... Google Docs is a fantastic Word Processor if you don't feel like shelling out ...

52    -    ikea

IKEA is a Swedish-founded European multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

53    -    booking

Booking.com is a travel metasearch engine for lodging reservations. It is owned and operated by and is the primary revenue source of United States-based Booking Holdings and is headquartered in Amsterdam. The website has over 28 million listings. The site is available in 43 languages.

54    -    friv

A safe place to play free games and more on your desktop, mobile or tablet! No in-app purchases or nagging! :)

55    -    airbnb

Airbnb, Inc. is an online marketplace for arranging or offering lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; it acts as a broker, receiving commissions from each booking.

56    -    одноклассники

Odnoklassniki, OK.ru is a social network service for classmates and old friends. It is especially used in Russia and former Soviet Republics. The site was developed by Albert Popkov and launched on March 4, 2006. The website currently has more than 200 million registered users and 45 million daily unique visitors.

57    -    y

58    -    nba

The National Basketball Association is a men's professional basketball league in North America, composed of 30 teams. It is one of the four major professional sports leagues in the United States and Canada, and is widely considered to be the premier men's professional basketball league in the world.

59    -    calculator

Calculator provides simple and advanced mathematical functions in a beautifully designed app. • Perform basic calculations such as addition, subtraction, ...

60    -    indeed

Indeed is an American worldwide employment-related search engine for job listings launched in November 2004. It is a subsidiary of Japan's Recruit Co. Ltd. and is co-headquartered in Austin, Texas and Stamford, Connecticut with additional offices around the world.

61    -    яндекс

Яндекс — поисковая система и интернет-портал. Поиск по интернету и другие сервисы: на yandex.ru есть карты и навигатор, транспорт и такси, погода, ...

62    -    banco de venezuela

Banco de Venezuela is an international universal bank based in Caracas. It was the market leader in Venezuela until 2007, when it fell to third place, with an 11.3% market share for deposits; its major competitors are Banesco, Banco Mercantil and BBVA Banco Provincial.

63    -    facebook entrar

64    -    amazon prime

Prime Video, also marketed as Amazon Prime Video, is an American Internet video on demand service that is developed, owned, and operated by Amazon.

65    -    google tradutor

O serviço gratuito do Google traduz instantaneamente palavras, frases e páginas da Web entre o inglês e mais de 100 outros idiomas.

66    -    youtube to mp3

67    -    mercado libre

Mercado Libre, Inc. is an Argentine company incorporated in the United States that operates online marketplaces dedicated to e-commerce and online auctions, including mercadolibre.com.

68    -    speedtest

69    -    uol

Universo Online is a Brazilian web content, products and services firm. It belongs to Grupo Folha enterprise. As of January 2015, UOL's website is ranked 73 on SimilarWeb and ranked 108 on Alexa Internet globally.

70    -    mercado livre

Mercado Libre, Inc. is an Argentine company incorporated in the United States that operates online marketplaces dedicated to e-commerce and online auctions, including mercadolibre.com.

71    -    craigslist

Craigslist is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.

72    -    spotify

Spotify Technology S.A. is an international media services provider. It is legally domiciled in Luxembourg and is headquartered in Stockholm, Sweden.

73    -    traduttore

Il servizio gratuito di Google traduce all'istante parole, frasi e pagine web tra l'italiano e più di 100 altre lingue.

74    -    facebook iniciar sesion

Crea una cuenta o inicia sesión en Facebook. Conéctate con amigos, familiares y otras personas que conozcas. Comparte fotos y videos, envía mensajes y...

75    -    flipkart

India's biggest online store for Mobiles, Fashion (Clothes/Shoes), Electronics, Home Appliances, Books, Home, Furniture, Grocery, Jewelry, Sporting goods, ...

Friday, March 13, 2020

The ONLY 5 Ways To Become More Profitable! Get More customers to buy the product/service

Friday, March 13, 2020 0
The ONLY 5 Ways To Become More Profitable! Get More customers to buy the product/service

The ONLY 5 Ways To Become More Profitable!

Let's get straight to the point. Here are the only 5 ways in which you can become more profitable.

The ONLY 5 Ways To Become More Profitable! Get More customers to buy the product/service

 1)  Get More customers to buy the product/service

The first one is straight forward, get more people to buy from you. When you have more volume, you have a high turnover and consequently higher profits. Do make sure that you have a healthy margin though, because the game of volumes can quickly turn unprofitable on razor thin margins.

2) Get the customers you have to buy from you more often

This involves setting up a system where the same customers buy from you more often.  This can in be in the form of a recurring billing system or a contract but the objective is to make sure customers buy from you more than once. The more you can do this, the greater the profits.

3) Introduce new products/services

At some point you will hit a saturation point if you are selling just one product/service, even if several customers are buying it regularly. At this point it is important to introduce new products or service. In order to reduce the risk of the new product/service not selling well, try to make it supplementary or complimentary to the existing high selling service instead of introducing something completely unique. This can greatly increase your profits. On the other hand introducing something completely unique runs a greater risk of failure. You can introduce something completely unique if you can keep the costs of product development low and can afford to take the losses if the product doesn't do well.

4) Increase prices of products/services

One of the simplest ways of increasing your profit is to simply increase the price of your product/service. This maybe hard if you are selling a commodity with no differentiation or have a lot of competitors competing on trying to offer the lowest price possible. However, if your product/service has some differentiation/uniqueness of value to the customer, that may justify a higher price. When you raise your price, it is possible that some customers may leave and that may depend on the elasticity of demand for that product. However many customers will stay, especially if they are convinced of your value and them paying higher will now bring you more profits even if the number of customers decreases slightly.

5) Enter a different market

The final thing you can do to increase profits is to enter a different market. This can mean several things. If you are targeting specific industries, now you may try to sell to other industries. If you selling only in particular regions, you may expand to more regions. If you are selling only in one country, you may now target other countries. Again, similar to launching new products/services mentioned in point 3, expanding in markets that are most similar to the market where you are already selling well is the best bet to lower risk. This means target similar industries and regions so that the predictability of your success is higher and so are your profits.

Friday, March 20, 2009

How to know "MADE IN CHINA" - The whole world is scared of China made "black hearted goods"

Friday, March 20, 2009 0
How to know "MADE IN CHINA" - The whole world is scared of China made "black hearted goods"

 How to know "MADE IN CHINA"

How to know "MADE IN CHINA"

The whole world is scared of China made "black hearted goods"

Can you differentiate which one is made in Taiwan or China? Let me tell! u ... the first 3 digits of barcode 690.691.692 is made in CHINA. Do not ever buy it for your own health.

471 is Made in Taiwan

This is a human right to know, but the government and related department never educate the public, therefore we have to rescue ourselves. Remember.

00-13: USA & Canada

20-29: In-Store Functions

30-37: France

40-44: Germany

45: Japan (also 49)

46: Russian Federation

471: Taiwan

474: Estonia

475: Latvia

477: Lithuania

479: Sri Lanka

480: Philippines

482: Ukraine

484: Moldova

485: Armenia

486: Georgia

487: Kazakhstan

489: Hong Kong

49: Japan (JAN-13)

50: United Kingdom

520: Greece

528: Lebanon

529: Cyprus

531: Macedonia

535: Malta

--> 539: Ireland

54: Belgium & Luxembourg

560: Portugal

569: Iceland

57: Denmark

590: Poland

594: Romania

599: Hungary

600 & 601: South Africa

609: Mauritius

611: Morocco

613: Algeria

619: Tunisia

622: Egypt

625: Jordan

626: Iran

64: Finland

 

690-692: China

70: Norway

729: Israel

73: Sweden

740: Guatemala

741: El Salvador

742: Honduras

743: Nicaragua

744: Costa Rica

746: Dominican Republic

750: Mexico

759: Venezuela

76: Switzerland

770: Colombia

773: Uruguay

775: Peru

777: Bolivia

779: Argentina

780: Chile

784: Paraguay

785: Peru

786: Ecuador

789: Brazil

80 - 83: Italy

84: Spain

850: Cuba

858: Slovakia

859: Czech Republic

860: Yugoslavia

869: Turkey

87: Netherlands

880: South Korea

885: Thailand

888: Singapore

890: India

893: Vietnam

899: Indonesia

90 & 91: Austria

93: Australia

94: New Zealand

955: Malaysia

977: International Standard Serial Number for Periodicals (ISSN)

978: International Standard Book Numbering (ISBN)

979: International Standard Music Number (ISMN)

980: Refund receipts

981 & 982: Common Currency Coupons

99: Coupons

With more and more milk products from China and Taiwan having problem. We really got to check where the things are produced. Here is a way to differentiate Taiwan made products and China made products : by looking at first three digits of its Bar Code.



If the 1st 3 digits are 690, 691 or 692 - China made

If the 1st 3 digits are 471 - Taiwan made

Wednesday, May 14, 2008

The marketing concept is the strategy that firms implement to satisfy customers' needs

Wednesday, May 14, 2008 0
The marketing concept is the strategy that firms implement to satisfy customers' needs

The marketing concept is the strategy that firms implement to satisfy customers' needs, increase sales, maximize profit and beat the competition. ... Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers.

The marketing concept is the strategy that firms implement to satisfy customers

 

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

Marketing is a department of management that tries to design strategies that will build profitable relationships with target consumers

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.

To better understand the marketing concept, it is worthwhile to put it in perspective by reviewing other philosophies that once were predominant. While these alternative concepts prevailed during different historical time frames, they are not restricted to those periods and are still practiced by some firms today.


The Production Concept

The production concept prevailed from the time of the industrial revolution until the early 1920's. The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products. The key questions that a firm would ask before producing a product were:

  • Can we produce the product?

  • Can we produce enough of it?

At the time, the production concept worked fairly well because the goods that were produced were largely those of basic necessity and there was a relatively high level of unfulfilled demand. Virtually everything that could be produced was sold easily by a sales team whose job it was simply to execute transactions at a price determined by the cost of production. The production concept prevailed into the late 1920's.


The Sales Concept

By the early 1930's however, mass production had become commonplace, competition had increased, and there was little unfulfilled demand. Around this time, firms began to practice the sales concept (or selling concept), under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling. Before producing a product, the key questions were:

  • Can we sell the product?

  • Can we charge enough for it?

The sales concept paid little attention to whether the product actually was needed; the goal simply was to beat the competition to the sale with little regard to customer satisfaction. Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling. Even today, many people use the word "marketing" when they really mean sales.



The Marketing Concept


After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales. With increased discretionary income, customers could afford to be selective and buy only those products that precisely met their changing needs, and these needs were not immediately obvious. The key questions became:

  • What do customers want?

  • Can we develop it while they still want it?

  • How can we keep our customers satisfied?

In response to these discerning customers, firms began to adopt the marketing concept, which involves:

  • Focusing on customer needs before developing the product

  • Aligning all functions of the company to focus on those needs

  • Realizing a profit by successfully satisfying customer needs over the long-term

When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. Often these departments were sales departments with expanded responsibilities. While this expanded sales department structure can be found in some companies today, many firms have structured themselves into marketing organizations having a company-wide customer focus. Since the entire organization exists to satisfy customer needs, nobody can neglect a customer issue by declaring it a "marketing problem" - everybody must be concerned with customer satisfaction.

The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix.



Also see